Appeal to the masses (Latin: Argumentum ad populum ) is a logical fallacy, a socio-psychological state, and a propaganda technique often...
Appeal to the masses
(Latin: Argumentum ad populum ) is a logical fallacy, a socio-psychological state, and a propaganda technique often referred to as "conformity", which represents the fear of being isolated in society and therefore A process by which other majorities of society come together.herd effectHumans often have a tendency to do or believe what most other people do or believe, which is called the "herd effect". In order not to isolate themselves in society, social individuals often choose the same choices as the majority without thinking, and the conformity effect is the basis for the fallacy and propaganda of appealing to the masses.The name in English is bandwagon (band float), which is the float that carries the band in the float parade . As long as the participants jump on the band float, they can easily enjoy the music in the parade without walking. Therefore, " jumping on the bandwagon " in English means "entering the mainstream" .Conformity effects can often be seen in elections, for example, many voters prefer to vote for the candidate or party they think (or the media claims) is easier to win, rather than the one they like, thereby enhancing themselves on the side of the winner chance. In Taiwan, this effect is also known as "watermelon leaning on the big hole" (Taiwanese pronunciation Si-kue uá tua pîng.).errorThe Herd Effect Derived Fallacy,
also known as the "Conformity Fallacy", is the belief that what many or all people believe is true, such as "everyone can't be wrong"! For example, "many people smoke, drink or break the law, so these are right or not harmful to health", but it does not actually mean that this common phenomenon is in line with current social cognition or ethics .For example, many religious arguments, such as gods, ghosts, souls, reincarnation, as well as supernatural and modern legends, which cannot be confirmed by scientific methods, are classified as false after extensive scientific research. Science, etc., such as the Bermuda Triangle , laundry balls, etc.
But many facts prove that what most or everyone believes is not necessarily true in the present or over time. For example, in ancient times, almost everyone believed that the earth was flat, but this is not the case. .propaganda lawThe propaganda method based on the conformity effect is a common propaganda method. The propagandist creates an atmosphere of "join us, otherwise it will be against everyone" (see the false dilemma), requiring the audience to accept a certain kind of as if everyone accepts it. idea. The propaganda appealing to the masses also hinted to the audience: "It is better to stand on the same side as the victors than to care too much about right and wrong!"The herd effect is also often used in combination with other techniques. For example, in advertisements, you can often see a copy like "four out of every five physicians recommend a certain brand of chewing gum..." This copy uses the herd effect at the same time. And "appeal to authority" two kinds of propaganda or fallacy.
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